Exhibit Information

The 2010 International Cheese Technology Expo will take place in Madison, Wisconsin’s largest exhibition hall, the Alliant Energy Center (a non-unionized facility). Over 330 booths will be provided. See Exhibit Floor Plan for booth selections.

Exhibit Hours

The ICTE tradeshow will take place from 12:30 to 5:00 p.m. on Wednesday, April 21, and from 12:30 to 4:00 p.m. Thursday, April 22.

Booth Packages

To keep the cost of booths as reasonable as possible, and to provide exhibitors the opportunity to appoint their booth as they see fit, each exhibit booth includes the following:

Free Exhibits Only passes are included with each booth for all company personnel working in the booth. Exhibiting companies will also receive the following number of free Full Registrations:

1 Booth – 1 Free Full Registration
2 Booths – 1 Free Full Registration
3 Booths – 1 Free Full Registration
4 Booth Island or 4 Booth Peninsula – 2 Free Full Registrations
8 Booth Island – 4 Free Full Registrations

Also included:

Draping (8 foot back drapes and 3 foot side drapes.)
One two-line black and white sign in the booth with exhibitor’s company name, city, state (or nation) and booth number
Alphabetical Company Listing and Description Listing in the Expo Official Program. Your company’s full contact information and product information will be included in this comprehensive program.
Category Listing. In the ICTE program your company will be listed under the categories that best describe your exhibit.
Alphabetical listing on web page with free link back to your website.

Exhibitors must be members of the Wisconsin Cheese Makers Association.*

Booth Rental

Standard booth size is 10 feet x 10 feet.

Single Booth
$1,350 - early bird rate (on or before October 19, 2009)
$1,400 - after October 19, 2009

Second Booth
   $   950 - early bird rate (on or before October 19, 2009)
   $1,000 - after October 19, 2009

Third Booth and beyond
   $   850 - early bird rate (on or before October 19, 2009)
   $   900 - after October 19, 2009

Four Booth Peninsula
   $4,200 - early bird rate (on or before October 19, 2009)
   $4,400 - after October 19, 2009

Premium Four Booth Island
   $4,400 - early bird rate (on or before October 19, 2009)
   $4,600 - after October 19, 2009

Premium Eight Booth Island
   $8,600 - early bird rate (on or before October 19, 2009)
    $9,000 - after October 19, 2009

* Membership dues can be accepted with booth purchase. Supplier dues are $400 for companies with sales less than $5 million and $500 for sales above $5 million. This is a two-year membership beginning July 1, 2009.

For information, contact Wisconsin Cheese Makers Association at info@cheeseexpo.org.

Booth Assignments

The floor plan for the International Cheese Technology Exposition has been designed to allow maximum traffic flow throughout the exhibits. Please review the floor plan prior to making a booth selection. Every effort will be made to accommodate each selection, but exhibitors are encouraged to note additional choices at locations around the exhibit floor. Exhibitors should include an indication of competitors to be avoided. Show management reserves the right to make any changes in exhibit space assignments that may be necessary.

Previous Exhibitor Priority

2008 ICTE Exhibitors that send in completed forms and payment by October 19 will be placed prior to new exhibitors. Booth selection will be made based on date of payment received. Sign up early for best results.

New Exhibitors

New exhibitors will be placed after all previous exhibitors signing up prior to October 19 have been placed. The exhibitor location will be based on date of payment received. Send in your payment today for best priority.

Exhibit Preparation, Installation & Teardown

Exhibitors may begin to move in at 12:00 noon Monday, April 19, 2010. Heavy equipment displays should begin set-up on this day. Additional move-in will take place Tuesday, April 20, 2010, 7:00 a.m. to 10:00 p.m. and Wednesday, April 21, 7:00 a.m. to Noon. The Expo hosts will provide an Exhibitor Service Manual to assist in exhibit planning and installation. Dismantling and removal of exhibits will begin no sooner than the close of the exhibit floor at 4:00 p.m. Thursday, April 22, 2010. Exhibits in booths 502–1139 must be removed by 11:00 p.m. Thursday. Exhibits in booths 103–439 must be removed no later than 10:00 a.m. Friday, April 23.

Registration Fees

Exhibitors must register all persons working in the booth. Badges must be worn at all times. A number of registrations are included in each booth purchase. Additional registrations can be purchased. Refer to the Registration Fees chart for a complete description of all options and fees.

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